Film Research: Maze Runner

Film Research: Maze Runner INTRODUCTION The movie we have picked is The Maze Runner. This type of movie is thriller and action. The movie is released in September 11, 2014. The movie is where a boy named Thomas who wakes up in an old lift when he have reached up the surface he found out that he has been sent to a grassy place called the ‘Glade’. He was in shocked because he can’t remember anything. He met some group of boys that who had lived there for some years. The head of the Glade is Alby. He showed Thomas around the Glade and explains everything to him. When showing the Glade, Thomas showed interest on the door that lead to the maze. Alby told Thomas not to enter the maze because once they enter they can’t find any way out because the maze will change every time when night comes. One time, Thomas ran into the maze to save Alby and MinHo. Even though he had broken the rules he has been promoted to a runner. Thomas and MinHo then run inside the maze to find a way out. In the end, they found a way out leading some of the Gladers to be able to escape from the Maze. The target of the audience for our research is the college students in Tunku Abdul Rahman University College. There are many faculties in the college like Faculty of Applied Sciences and Computing, Faculty of Accountancy, Finance Business, Faculty of Engineering and Built Environment. The audience we are researching is on the Faculty of Applied Sciences and Computing, Faculty of Accountancy Business, Faculty of Engineering and Built Environment. The student age in Tunku Abdul Rahman University College we have research on is 18 to 26. The number of students we have targeted on is 50 students. There are 25 boys and 25 girls who have completed our research. Mostly of the students has watched the Maze Runner. LITERATURE REVIEW Media effect have been be doing research in 1940, that is a year before the time of television. Researchers show the image of national multiple voting. While the interviewer need to investigate the opinion or behaviour of a group of people by asking them question and that are is it the press and radio will influence public option for the forthcoming vote. The two step flow theory is a process of impacting the people. It is talk about the mass media influence the people and it will continuous affect people such as opinion leader will influence opinion follower. The characteristic of opinion leader mostly are active in social , they like to communicate with other and easy-going. At the same time, opinion follower will collect their knowledge. So actually this is a cyclic process. The next theory is Agenda setting , it is a theory that to cause the public have knowledge and also must relate to the main point of the collective of newspaper and magazines. And it is not bring the real message to us but it achieve to make us know what it really bring the message that almost close to us. Spiral of silence is discuss the overall opinion that is not supportive when the public intend to know they are only a smallest part in the whole. They not dare to provide their feeling and though, they prefer to keep their mouth shut and media will make them unable to speak. If one point are given that mean other one will vanish. Social learning theory is to grip someone awareness, inspiration and the capacity to remember things. People gain knowledge from take notice from others that are close to them . They like to watch attentively other state of minds and manners. Because they want to look resemble like them. This theory can define that people can absorb the fresh things and can improve the quality of themselves just by see the manner of people. RESEARCH There are two types of method use to get answers for the research such as survey in quantitative method and interviews in qualitative methods. We have used quantitative method in our research. Quantitative method is where people pass out surveys form to the people to fill in and this method can help calculate the percentage on how many people have respond to the question given in the survey forms. This method can help people who are researching for answers easier. That is why we used quantitative research because students would mostly fill in survey forms. We have collected data from the students of Tunku Abdul Rahman University College and we distribute our survey form in the library of the college. FINDINGS Qa) Do the college students watch The Maze Runner? Based on the bar chart above, 25 boys and 25 girls had watched The Maze Runner. Qb) Where do the college students watch The Maze Runner? Based on the bar chart above, 22 boys watch The Maze Runner at cinema while 3 of the boys watch it through the Internet. Besides, 23 girls watch this movie at cinema and 2 girls watch it through online. Qc) Are the college students aware of the values of courageous in The Maze Runner movie? Based on the bar chart above, 22 boys aware of the values of courageous in The Maze Runner movie while 3 of the boys did not aware of the values in this movie. There are 24 girls aware of the values of courageous in this movie and 1 girl do not aware of this value. Qd) What scene in The Maze Runner movie would the college students consider as courageous? Based on the bar chart above, the scene â€Å"fight with the griever† 5 boys and 4 girls consider it as courageous while the scene â€Å"want to be a runner† both boys and girls are same that is 5 people choose it. Furthermore, the scene â€Å"run out from the glade to find a way to escape from the maze† 7 boys and 10 girls consider it as courageous. 8 boys and 6 girls consider the scene â€Å"sacrifice yourself to save people† as courageous. Qe) After watching The Maze Runner movie, have college students try to be more courageous in real life? Based on the pie chart above, 12 boys and 10 girls say that after watching The Maze runner movie, they try to be more courageous in real life while 9 boys and 13 girls think that they are maybe change to be more courageous in real life. Only 4 boys and 2 girls say they are no change to be more courageous after watched this movie. Qf) In what way, do college students think the movie has taught them to be more courageous? (This question can choose more than one) Based on the bar chart above, 12 boys and 11 girls choose to face the challenge bravely, 5 boys and 7 girls choose to face the challenge bravely to overcome the fear in us. Moreover, 6 boys and 5 girls choose to seek help from family members when they face problem and 8 boys and 11 girls will find a solution when they face problem. If they cannot handle problem, they will work together with friends both 8 boys and girls choose this. Qg) Do college students consider themselves to be more courageous after they watch The Maze Runner movie? Based on the bar chart above, 18 boys and 15 girls say they consider themselves to be more courageous after they watch this movie. 3 boys and 8 girls say they didn’t change to be more courageous after watch this movie. CONCLUSION As a conclusion, we had done our survey by questionnaire method and we have conclude our understanding by the survey. Our survey forms were distributed to other different faculty students to fill in. According to the survey that we made, most of the students have already watch the movie ‘The Maze Runner’. The majority of students watching the movie is at cinema than downloading from the internet. There are majority of students are aware and minority students does not aware of the values of courageous in The Maze Runner movie. Majority of students consider that run out from the glade to find a way to escape from the maze as courageous. Many students also consider sacrifice yourself to save people as courageous. Some students consider being a runner as courageous. And minority of them consider fighting with the griever as courageous. Furthermore, mostly boy students feel that they will try be more courageous in real life after watching The Maze Runner movie and mostly girl students feel that maybe they will try to be more courageous in real life. A little group of them feel that they will not try to be more courageous in real life. Majority of girl and boy students also feel that the movie had taught them to be more courageous, so when they face any challenge, they will face it bravely. Some girl students also feel that if they face any problem, they will find a solution to solve it. Minority of boy students feel that when they face challenge, they need to face it bravely to overcome the fear in them and minority of girl students feel that when they have a problem that they can’t solve, they will seek help from their family members. Moreover, majority of boy and girl students consider themselves to be more courageous after they watch The Maze Runner movie. But a little group of boy and girl students does not consider themselves to be more courageous after they watch The Maze Runner movie. In short, we conclude that most of the Tunku Abdul Rahman University College students thinks that The Maze Runner movie is courageous.

Citibank: Launching the Credit Card in Asia Pacific

Citibank: Launching the Credit Card in Asia Pacific Citigroup is an American multinational financial services company based in New York City. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group. Nowadays is one of the world’s largest banks. In 2010 was in 22nd position worldwide, ranked on its total assets. Finally, it has the world's largest financial services network, spanning 140 countries with approximately 16,000 offices worldwide, 260,000 staff around the world and holds over 200 million customer accounts. In 1989, Citigroup tried to penetrate in Asian Pacific countries by establishing new ways of payment such as credit card. The risk was high and the New York headquarters should take a decision soon, in order to face the rival banks. The Asian Pacific countries (Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand) are emerging markets and their rapid growth economies were incredible for several years until now. Since 1978 Citibank has a representation there, but approximately 10 years later (in 1989) launched the most innovative service, a new product named credit card. Citibank’s mission in the Asia Pacific region was to be the most profitable provider of financial services to an increasingly affluent and middle-income market. First of all we should bear in mind that entering into new markets means that Citibank has more opportunities to sell the same product to multiple clients or sell multiple products, such as Citibank’s core products, car loans, deposits and mortgage products, to the same customer. Also, in some countries there are very large population potential customers. In the sector of security, Citibank has quite high technology that can make users feel safe. On the other hand, many people express doubts about this venture. There are many regulations designed to protect local banks and limit the expansion of foreign banks. In addition there is lack of credit experience and the market is undeveloped yet. Also, economics in these countries are not as developed as in the United States. In some regions the risk is high, because of the political corruption. I recommend the card launch and I focus on the possibility that some countries could be success. However, in Asia Pacific area you can find different people among countries, with different habits, traditions, religions, so each country has their own market characteristics in comparison with the others. So, we must take into account the fact that it is impossible for the bank to target all these different countries-cultures at the same time. In my opinion a â€Å"safe† choice could be: Malaysia, Hong Kong and Australia. Malaysia: 16,726,766 population in 1989 and growth rate 8. 1%. It has successful business population and growing along with infrastructure. Also, middle and upper class is growing sharply. With 61% of the population living in rural areas, people had plenty of card options to choose from 1989. However, according to Malaysian law, only consumers with an annual income of 9,000$ or more could own a credit card. Also, 25% of its population earns more than 12,000$. Citibank is very possible to get customers at this country, due to high growth rate, 8% is higher than the average value of the latest 5 years (from 1985 to 1990). A total 390,000 desired customers could achieve 900,000 cards (regardless the kind) annually, with revenues approximately 88,200,000$. (Exhibit 4, 8, 10) Australia: 16,500,000 population in 1989, growth rate 4. %, but is already saturated market. However, it is the most stable country with small political/economic risk. An average Australian carries 2 cards. Visa and Mastercard hold 35% of the market, but half of the cards issued by local banks. (Exhibit 4) †¢ Break even: SP-(FC? VC)=BE 525,000-(104,300,000? 626,000,000)=BE 525,000-0. 16=BE BE=5249 99. 84 SP=10. 500. 000(1)? 5%(2)=525,000 (1)10. 500. 00 cards (2) Market share Hong Kong: 5,709,330 population in 1989, growth rate 7. 3%, is a developed country, with strong credit card and financial infrastructure. Also there is wide using of cards and especially for shopping. By 1989, Citibank held an 8,7% share of the credit card market. Projected 170,000 cards annually, with revenues of 16,279,144$ is the desired result. (Table B, page 6) †¢ Break even: SP-(FC? VC)=BE 12. 18-(104,300,000? 626,000,000)=BE 12. 18-0. 16=BE BE=12. 02 SP=(100,000+140,000)(1)? 8. 7%(2)= 12,180 (1)140,000 Classic and Gold Visas 100,000 Diners Club cards (2) Market share SP: Selling price FC: Fixed Cost VC: Variable Cost BE: Break Even The Fixed Cost (FC) is the same in all countries, so FC=104,300,000$ (Exhibit 3, page 11, Total Other Assets in 1988) The Variable Cost (VC) is the same in all countries, so VC=626,000,000$ (Exhibit 3, page 11, Net Income in 1988) Citibank should make concurrent entry to these countries and estimate how many cards totally needs to issue in order to achieve the desired profitability. The marketing strategy which Citibank should follow differs among countries. The bank must establish direct marketing product with Bind-ins, direct sales force, direct mail and takes-ones. Also must create a Greenfield market development. In case of Malaysia the credit card service should focus on family and traveler. Advertising must be targeted in the countryside (61% of the population living there) in order to earn new customers. In case of Australia the marketing strategy should focus on pricing. Joining and annual membership fee should be reduced in order to compete AMEX and Diners club. Also, Greenfield market development is needed to be more intensive. Finally, in case of Hong Kong, Citibank need also to choose Greenfield market development. However, developed operations infrastructure in addition with trained staff is necessary. The country which Citibank should avoid is Korea. Local regulations do not permit banks to issue cards. Another problem is that transactions must be done only in local currency. This is too risky, so it is better to ignore this region. Taking everything into consideration and for the above mentioned reasons I feel that Citibank should launch its new product, because it is very possible to success in emerging Asia Pacific region. Its experience guarantees a promising future. References: http://www. bankersalmanac. com/addcon/infobank/bank-rankings. aspx www. citigroup. com http://www. geographic. org Vasileios Sekertzis

The Importance Of Gender Roles - 1636 Words

Gender roles are extremely important to learn about, as they can be incredibly harmful. They limit a person’s individuality, prevent people from truly expressing themselves and their feelings, and negatively affect people’s mental health. The following statement describes some of the different types of gender roles: â€Å"The strongest gender stereotypes for women were that theory are more emotional, aware of others’ feelings, kind and warm than men, and more likely to look after the house, and cry, Haines said. The strongest gender stereotypes for men were that they are more competitive, feel superior, and that they should be head of household and responsible for household repairs† (Beall, p. 24-25). Essentially, women are supposed to be warm†¦show more content†¦2-4). Although both genders are said to be judged more equally for financial obligations, which shows social progress, there are still some major downfalls. For instance, the fact that g ender roles are still as prominent in society today as they were many three decades ago is very troubling, and the fact that they have barely changed over time is even more worrying. Changes must be made in order for progress. Unfortunately, it is not very easy to completely remove gender roles, as they have been so ingrained into people’s minds since practically the beginning of time. People should not just give up on trying to remove or change the stigma, however. Society should continue to be made aware of the problems associated with gender stereotypes, and people should continue to voice their complaints, as this is a very important issue. In order to get rid of gender roles, people have to be unafraid of change. Accepting roles that have already been established might be considered easier in an already challenging world, but sitting idly by while people’s lives are ruined because of this social issue is not a solution to the world’s problems. 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